ESTV AND NFL ALUMUNI ASSOCIATION UNVEIL
SUPER BOWL LIV ESPORTS EXPERIENCE
ESTV Offers Sponsorship Opportunities for First-ever Esports Experience
at Football’s Biggest Game
LOS ANGELES – JANUARY 7, 2020 – ESTV (www.estv.co), the first-ever dedicated channel
for esports and gaming personalities, and National Football League (NFL) Alumni Association
(www.nflalumni.org) today announced the inaugural ESTV NFLA Esports Experience at the
SuperFest Miami LIVE festivities commemorating the big championship game, Super Bowl LIV,
to be held in Miami Gardens, Fla.
ESTV and NFLA will organize the esports entertainment experience at the 4-day event
from January 30 to February 2, 2020, bringing together professional NFL players and alumni,
professional gamers, and gaming enthusiasts.
“"ESTV is pleased to announce a unique experience that joins football fanatics and
esports enthusiasts at the biggest event leading up to Super Bowl LIV,” said Eric Yoon, founder
and CEO of ESTV. “Our event at SuperFest Miami LIVE is a tremendous opportunity for brands
to engage with over 600,000 people anticipated to attend and media from 23 countries. ESTV is
offering a variety of exclusive sponsorship packages designed to provide maximum brand
exposure and access to Super Bowl personalities and attendees."
At SuperFest Miami LIVE, fans will experience A-list concerts, art exhibits, mouthwatering
culinary creations, interactive games, VIP parties, kid zones, sports forums, virtual
game experiences, and immersive entertainment during the Super Bowl celebration near Hard
“We are excited to partner with ESTV to launch our esports initiative prior to Super Bowl
LIV,” said NFLA marketing director Brent Reece. “ESTV is providing an opportunity for esports
fans to connect with NFL and alumni personalities, while helping the NFLA raise awareness for
its charity ‘caring for kids’ and local community needs. We plan to make this partnership an
ongoing tradition at every Super Bowl.”
ESTV NFLA broadcast team includes former CNN senior correspondent and NFL
Network on-air talent director, Marc Watts, former Green Bay Packers all-time leading running
back and Hall of Famer, Ahman Green, former Chicago Bears safety, Brock Vereen, and former
New England Patriots running back and Super Bowl winner, Shane Vereen, NFL Alumni, Aaron
Beasley as hosts and commentators.
Super Bowl LIV esports sponsorship opportunities for the ESTV NFLA Esports
Experience include branding at the esports official broadcast center, player viewing area and
uniform, custom awards program, broadcast and programing integration, product display, NFL
players meet-and-greet, halftime locker showdown presentation, and other custom activations.
Sponsorship levels include:
“Title Sponsor” includes all title, logo use, event and on-site branding, and brand
exposure opportunities, plus 12 Super Bowl LIV tickets and luxury hospitality
“Presenting Sponsor” includes logo use, event and on-site branding, and brand
exposure opportunities, plus 12 tickets and luxury hospitality package;
“Product Sponsor” for on-site branding and product display, plus eight tickets and
luxury hospitality package;
“Media Partner” for logo use, event and brand exposure, plus eight tickets and
luxury hospitality package.
For complete sponsorship details and inquiries, please contact LVL UP Group at (213)