Iraq, Baghdad 23 March 2025: As part of its "Every Day is an Upgrade" strategy and its commitment to support the gaming and esports landscape that attracts Iraqi youth, one of Zain Group's leading mobile telecommunications provider in the Middle East and North Africa, announced the signing of a Memorandum of Understanding (MoU) with ESTV, a leading network for broadcasting and distributing esports content worldwide. This landmark agreement aims to forge a powerful collaboration between the two entities through the Zain esports brand to explore potential esports-related business opportunities, including content distribution, tournament organization, advertising, and sponsorship initiatives.

Under this agreement, a framework will be established to define the mechanisms and collaborative approaches between Zain and ESTV, spanning several areas, most significantly the distribution of ESTV's content throughout Iraq and the MENA region through Zain's network, complemented by strategic cooperation in advertising campaigns and high-profile sponsorships designed to elevate Zain's global market presence. The multifaceted partnership also encompasses co-hosting dynamic tournaments and co-creating engaging content, alongside exploring innovative opportunities for live broadcasts of Zain Esports' events on the ESTV platform.

Zain Iraq CEO Emre Gurkan stated: "Zain Esports, our flagship eSports brand, holds strategic importance, having successfully established itself as Iraq's leading eSports platform, delivering unparalleled online gaming experiences. This platform falls in line with Zain's ongoing efforts to enhance the eSports landscape across Iraq, building upon our established regional leadership position. We are pleased to partner with ESTV, which exemplifies our commitment to empowering the younger generation and enhancing our subscribers' digital experiences—customers who remain the fundamental focus of our business operations and strategic initiatives—while ensuring they have seamless access to cutting-edge developments and technologies in the rapidly evolving world of esports.“

Eric Yoon, Founder & CEO of ESTV, stated, "This partnership with Zain Iraq marks an exciting new chapter for esports in the region. By combining ESTV's global expertise in esports broadcasting with Zain's robust digital mobile infrastructure, we are creating unparalleled opportunities for gamers, fans, and brands alike. Our collaboration will not only bring world-class esports content to Iraq but also foster a thriving competitive gaming ecosystem that empowers local talent and drives the industry's growth across the MENA region. Additionally, the exclusive distribution of the ESTV+ Mobile OTT App in Iraq and the MENA region through Zain Iraq further strengthens our commitment to delivering premium esports entertainment to a wider audience."