2019-12-17 22:41:29

First-ever Dedicated Esports Channel to Co-Chair NFLA Super Bowl LIV Esports Experience

LOS ANGELES – DECEMBER 09, 2019 – NFL Alumni ( today announced a
parternship with ESTV (, the first-ever dedicated channel for esports and gaming
personalities to become the exclusive broadcast media partner for NFLA and its esports
initiative and events

The partnership will include co-marketing opportunities for ESTV to distribute its
marketing materials on NFLA’s various media properties such as its email marketing, multiple
social media platforms (Facebook®, Instagram®, Snapchat® and Twitter®), plus feature
spotlight in its newsletter and a cross link to its website. ESTV will also co-host the Super Bowl
LIV NFLA esports events, the first esports experience at the Super Bowl showcasing current
NFL players and alumni participating in various esports-related fan activities and competitions.

“We are excited to announce a partnership featuring one of the biggest names in
professional sports organizations to promote the ESTV brand and esports,” said Eric Yoon,
founder and CEO of ESTV. “Our goal with the NFLA is to add to the explosive growth of
esports by bringing together professional sports figures, who are also gaming enthusiasts, with
competitive gaming for fans of both worlds to enjoy.”

ESTV is available today on various digital, over-the-top (OTT) video, mobile and basic
cable video platforms. Programming includes hardcore gaming news, shows and coverage;
competitive gaming team analysis and player content, casual mainstream gaming news, live
streaming event broadcasting and syndicated late night talk shows and interviews

“NFLA is excited to launch our esports initiative and team up with ESTV to further our
mission of ‘caring for kids’ and ‘caring for our own,’” said NFLA CEO Beasley Reece. “Many
current and former players are passionate gamers and others have invested in the esports
industry. By combining efforts, we can create exciting events and new ways to raise money and
awareness for charity while giving kids the exposure and resources that they need to
succeed. Together we can partner to make traditional and esports history.”

ESTV broadcast team includes a former CNN senior correspondent and NFL Network
on-air talent director, Marc Watts, former Green Bay Packers all-time leading running back and
Hall of Famer, Ahman Green, former Chicago Bears safety, Brock Vereen, and former New
England Patriots running back and Super Bowl winner, Shane Vereen as hosts and

About NFL Alumni
NFL Alumni was founded in 1967 and is the oldest and most recognizable national organization
of retired professional athletes. NFL Alumni consists of former NFL players, coaches,
executives, spouses, cheerleaders, and associate members. NFL Alumni’s mission “Caring for
our Own” is to serve, assist and inform its members and their families. NFL Alumni also has a
traditional mission of “Caring for Kids” across the country. Player alumni give back in their local
communities by raising funds for youth-related charities through their 35 regional chapters. It is
a tradition that has existed for more than 50 years. Alumni support typically raises more than
$1.5 million dollars for worthwhile causes. To accomplish our mission & vision, we have
established the NFL Alumni Foundation which is a 501 (c)(3) non-profit organization. For more
information please visit

About ESTV
ESTV is the first 24-7 live linear video channel dedicated to esports in the U.S. Launched in
May 2019, ESTV provides round-the-clock coverage of esports athletes and gaming franchises
from an insider perspective. ESTV is available on the Roku® Channel, Amazon Fire TV and
Samsung TV Plus platforms and streams live linear feed and AVOD service to Amazon Fire TV,
Roku apps and Samsung TV Plus. ESTV live linear channel and AVOD service will soon be
available on Dish®, Sling™ TV and VIZIO. ESTV partners with the world’s top gaming networks
and production partners for the most robust esports content lineup on linear, online and mobile.
LVL UP Group is the official marketing and sales partner of ESTV. ESTV is also an exclusive
media broadcast partner of the Department of Defense Joint Base Lewis McChord and NFL
Alumni esports events. For more information, please visit